https://www.hibaakhtar.com/about daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1597168566876-BRXAN3DD2AMFMRK0Q1ZC/IMG_8986.jpg About - All my life I have wanted to use the power of writing to shape the world. Today, I am a seasoned writer and content strategist with over 8 years of experience in tech, nonprofit advocacy, and editorial. With a background in Gender and Women’s Studies, I am constantly thinking about contributing to the work of building representation and visibility for those whose voices don’t get heard. As a UX Designer, I am interested in merging content and design to create comprehensive digital experiences rooted in inclusivity and innovation that transform the world behind our screens. My personal interests are in cultivating a richer storytelling landscape in the worlds of media and entertainment. I am currently hard at work on my first screenplay. To learn more, check out my LinkedIn or download my resume. As always, feel free to reach out with an email. https://www.hibaakhtar.com/inspo daily 0.75 2020-08-14 https://www.hibaakhtar.com/casestudies daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595978821132-QUVP6UIR1Y50F1DT8T45/Savi+Intro+Pic+%284%29.png Older Case Studies Savi UX Writing Lead • UI Lead Redesigned the onboarding and referral process, including messaging functionality. Created Tone of Voice guide. https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1597094595521-30YGSJI9UTDZO00Y2VEQ/thing.png Older Case Studies LinkedIn UX Writing Lead • Engagement Manager Redesigned the messaging and networking pages to foster personalization and optimization. https://www.hibaakhtar.com/casestudies/savi daily 0.75 2020-12-11 https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1596582016061-M0TY524Y3J6LRPRU2THT/Screen+Shot+2020-08-04+at+3.59.24+PM.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595968427097-QTLCY4IZZEPI7PTAA8EC/Desktop+-+2.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595979128795-KJ2G036H5GC557AOZ1MV/emotions.png Savi This is just one section from our affinity map. The disparity between Savi users who had experienced relief through Savi, and non-users who were frustrated and hopeless was apparent from the beginning. https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595985074688-KJ4F65RRZ57B6NBMVP36/usabrec.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1596579741022-2CCMWRJJEQJGUAJSTG9C/Screen+Shot+2020-08-04+at+2.33.59+PM.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595979086525-9TUX3AG18BP6GT1RJHIF/Survey+3--+Eligible+for+loan+forgivness.png Savi Our Student Loan survey helped us better understand the gap between the ubiquitousness of student loans and the lack of clarity people had about forgiveness options that could help them. There was a lot of confusion and failure narratives that dominated how people approached loan restructuring and forgiveness. https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595983166840-9LUW96CVID4MID192QUY/Tone+of+Voice+Guide+pg+1.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595985113383-KEAABOKXD01DSGQG7O0I/onboardingrev.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1596579746454-MRMAPRI3BCZ58CUDTRFY/Screen+Shot+2020-08-04+at+2.34.33+PM.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1596582164014-RBK6DXXECDRUGZCG2HVO/Screen+Shot+2020-08-04+at+3.44.32+PM.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595979100193-C8FD2CLOTSXRXA4Z3JM1/Empathy+Map+%281%29.png Savi The Empathy Map helped us tie specific user behaviors from the interviews to feelings that made student loans and anything related to them a volatile topic for users. https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595983166319-7RTMJ6FY1V1UV2K2QCGI/The+Savi+User+pg+2.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595985078285-JH5MW4S38J1OKXHUE1PO/responsive.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1596579751946-05EWTOYQSGWLOLWYULHW/Screen+Shot+2020-08-04+at+2.34.53+PM.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1596582163705-10D7H2VOWLR11UI73POG/Screen+Shot+2020-08-04+at+3.43.53+PM.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595979071306-F039DJ8VRKDLCSRZU36P/Empathy+Thermometer.png Savi The Empathy Map inspired an innovation of our own, which we now call the "Empathy Thermometer." The idea here is to be more intuitive of the specific user discomforts related to each step of the referral and onboarding processes--this helped us big time in the wireframing and prototyping phases. Shout-out to team lead Jinah for sharing UX strategies used to track COVID-19 in South Korea, which inspired our Thermometer. https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595983166237-M5BIUEY045Z2KLZ4NA5E/How+We+Sound+pg+3.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595982663847-TLV7D2EE2GG7N7XFW3TC/lorraine.png Savi Lorraine is our Savi user persona. We eventually used her to design a referrer flow. https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595982667979-D4BCAOW99PHSC44ASRE8/mary.png Savi Mary is our Savi non-user persona. We used her to design a referral acceptance and onboarding flow. https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595983166648-VCT05KP7SRLL2SH4CBRJ/Empathy+Guidelines+pg+4.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595983166236-48M5OTCXGLY5C9I56S0H/Empathy+Guidelines+5.png Savi https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1595983165991-NLP7VZ35LLC9C0X69IXZ/Empathy+Guidelines+6.png Savi https://www.hibaakhtar.com/casestudies/linkedin daily 0.75 2020-08-10 https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1597003477046-5I81WRH5SJE2BL1VF3IY/thing.png LinkedIn LinkedIn: Networking and Messaging Page Redesign https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/1597085049544-4ZBGJ1O6TDLPCYJH5RQI/Screen+Shot+2020-08-10+at+11.41.28+AM.png LinkedIn 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Writing/Editing https://www.hibaakhtar.com/more-recent-work daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/f02cd7e8-7be5-4717-b517-2d3a83d9da4c/Screenshot+2024-06-09+at+9.04.08+PM.png More recent work Experian Role: Senior Content Designer Highlights: Help center copy, conversational design, landing pages, customer relations management copy, email marketing. https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/8dfdd08e-9f1c-47c1-80b3-90600f1b1f51/Screenshot+2024-06-09+at+9.13.18+PM.png More recent work https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/b2de5de3-6ca2-4552-b59b-5c2055db2770/Screenshot+2024-06-09+at+9.14.50+PM.png More recent work https://www.hibaakhtar.com/resume daily 0.75 2024-06-10 https://www.hibaakhtar.com/facebook1 daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/5edc08e32dbee27684595ac6/a97d3209-afb9-4923-abee-472ce31a5628/Image+6-10-24+at+5.06+AM.jpeg Facebook 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